Behind the Brand
Welcome to our little world of believing in dreams and celebrating the magic around us.
We are so happy to have you here!
Sowears was founded in 2018 by Soha Yaseen to cater western wear in Pakistan with the help of her parents, while she was in university, studying Textile designing.
OUR A-TEAM INTRO!!!
Soha Yaseen, Founder, Co-owner & CEO
Soha is a textile designer turned into fashion designer. Designing beautiful and functional dresses is her passion, along with designing all-in-all fashion and home décor. Also, she looks after all the stategic decision, business growth, finance & administration, product expansion, capital allocation & long-term planning.