Welcome to our little world of believing in dreams and celebrating the magic around us.
We are so happy to have you here!
Sowears was founded in 2018 by Soha Yaseen to cater western wear in Pakistan with the help of her parents, while she was in university, studying Textile designing. The stars aligned and she met Rabia Jamal in 2020, her college best friend who had great communication skills and decided to make Rabia a team member. This is how Sowears started to grow!
OUR A-TEAM INTRO!!!
Soha Yaseen, Founder, Co-owner & CEO
Soha is a textile designer turned into fashion designer. Designing beautiful and functional dresses is her passion, along with designing all-in-all fashion and home décor. Also, she looks after all the stategic decision, business growth, finance & administration, product expansion, capital allocation & long-term planning.
Rabia Jamal, Co-owner & COO
Rabia has an accounting background with great leadership & management skills, strong customer service dexterity & digital marketing proficiency. She is one of the reasons why Sowears has grown so much in the last few years.