Welcome to our little world of believing in dreams and celebrating the magic around us.

We are so happy to have you here!

Sowears was founded in 2018 by Soha Yaseen to cater western wear in Pakistan with the help of her parents, while she was in university, studying Textile designing.  


Soha Yaseen, Founder, Co-owner & CEO

Soha is a textile designer turned fashion designer. Designing beautiful and functional dresses is her passion, along with creating fashion and home décor. Additionally, she oversees all strategic decisions, business growth, finance, administration, product expansion, capital allocation, and long-term planning.


Sabeen Hussain, Co-owner & Head of Supply Chain

Do you know the secret? She is Soha's mom and has been her biggest support in this journey. Without her, Sowears wouldn't be here. She and her husband (Soha's father) work together to bring efficiency to the supply chain. Sabeen is an exceptional individual with extensive design knowledge and excellent management skills.


As women, we are better together! This is why, as a team, we will do our best each day to cater to the needs, hopes and dreams of each and every one of you in the best way we know how. We are proud to be a woman-run business and feel so lucky to have made such special friendships while pursuing our dreams!

We hope you keep loving and supporting Sowears and we aim to provide you the best!